Graphic communication: Gym.

I made this graphic for client who wanted to give a special touch for a gym. The direct client, an interior designer, wanted to communicate dynamism, sportiness and physical development without the cliche oily images of body builders. The final client is a gym with a more lifestyle and wellness concept, instead of the usual weightlifting warehouse.

The ornamental clear elements make the whole composition less rigid and evoking a bit of a "signature" touch, suggesting callygraphy, as if body building is as precise and crafty as an art.